There are concerts you attend. And then there are concerts that attend to you — that reach into whatever you walked in carrying and quietly rearrange it. Spotify’s 20th anniversary celebration at Stubb’s Amphitheater on March 14 was the second kind. And Austin, a city that has always understood the difference, felt it deeply.

What’s “Spotify 20?”

Spotify takes over Stubb's Amphitheater in Austin, Texas for SXSW 2026 in celebration of Spotify's 20th anniversary
AUSTIN, TEXAS – MARCH 14: Spotify Kicks off 20th Anniversary Celebrations with SXSW Concert at Stubbs on March 14, 2026 in Austin, Texas. (Photo by Anna Webber/Getty Images for Spotify )

All ears on deck, because Spotify took over Stubb’s in Austin, Texas during SXSW 2026. The event, Spotify 20: Live at Stubb’s, dubbed “Spotify 20,” was an official one-night only concert that took place on March 14th at Stubb’s Amphitheater. As an official SXSW live music showcase, Spotify 20 celebrated 20 years of the platform’s digitization of music that transformed the era of music piracy into a next-gen alternative, legal music streaming platform that has since grown to be an infinite network of music artists, DJs, audiobooks, videos, and curated playlists.

The event brought three powerful women to the stage: Ella Langley, St. Vincent, and Alanis Morissette.

The Evening, By Design

Upon entry, every guest received a Stubb’s x Spotify branded light-up silicone bracelet—synced in real time to every other bracelet in the venue, color-coded to the performances. It sounds gimmicky until Alanis Morissette took the stage and Stubb’s flooded from pink to orange to yellow to green to red and back again, thousands of wrists moving through the same spectrum at the same moment. It was the Coldplay-meets-Taylor-Swift atmosphere that makes you feel part of something larger than yourself. The bracelets somehow kept their charge for a full day and a half after the show before finally needing rest—a small miracle, a fitting one.

The night opened with the kind of hospitality that signals an event was built with intention. As private guests of Spotify, we were welcomed into an evening that had clearly been thought through—a beautifully catering of options straight from Stubb’s menu, and more alongside two open bars that managed the rare feat of keeping a packed Stubb’s well-fed and well-poured without ever pulling you too far from the music. Logistics matter at concerts. When they disappear entirely–when you stop thinking about where to go next and just exist in the evening– that’s when something special can happen.

Saturday night was that.

Andrew Rossow of True Hollywood Talk and AR Media Consulting attend Spotify 20 at Stubb’s in Austin, Texas during SXSW 2026. Photo courtesy of Spotify.

Each guest also received a limited edition, one-night-only concert poster featuring all three artists—the kind of keepsake you frame, not file.

Spotify and Stubb’s also offered a premium on-site photo experience: a full Step & Repeat available all evening, free and unlimited, for GA attendees and guests alike. Physical prints were ready in near-real time, with a digital link delivered alongside. Despite a packed house, the line never ran more than five to ten minutes.

It was one of those small details that speaks to a larger truth about how the night was designed—for people to actually enjoy it, not just document it.

Choosin’ Texas

The crowd itself was worth noting. Media colleagues, content creators, industry professionals, photographers—all of them present, none of them performing. It was, genuinely, one of the most gracious and grateful atmospheres I’ve been in during my time in covering live music in this city. Spotify chose their guests well, because they knew their audience.

Turning the thermostat up with Ella Langley

AUSTIN, TEXAS – MARCH 14: Ella Langley performs onstage as Spotify Kicks off 20th Anniversary Celebrations with SXSW Concert at Stubbs on March 14, 2026 in Austin, Texas. (Photo by Anna Webber/Getty Images for Spotify)

At Stubb’s, for my first time seeing Ella Langley live, her vocal power was immediate and undeniable. Her stage presence wasn’t performed—it was earned. She didn’t warm up the room so much as set the temperature for everything that followed. 

Langley performed Be Her live, an unreleased single Lovin’ Life Again, and shared the announcement of her new song Something Simple, all for the first time ever live from the Spotify stage.

At 26 years old, Langley carries the weight of a cultural moment without appearing to carry it at all, which is the mark of someone who belongs exactly where she is while simultaneously rewriting the rules in real-time. For those new to Langley’s lyrics, the proof is out there waiting for your eyes and ears.

She is still feeling the love and vibes from “Choosin’ Texas” in becoming the first song by a female artist to simultaneously top the Hot 100, Hot Country Songs, and Country Airplay charts. Billboard recently shared news of Langley topping Taylor Swift’s three-week Hot 100 reign with “We Are Never Ever Getting Back Together” in 2012. 

From Beyonce’s “Texas Hold ‘Em’” (2024) and Dolly Parton’s “Islands in the Stream,” with Kenny Rogers (1983), and “9 to 5” (1981), Langley joins two other incredible women whose No. 1 country hits topped the Billboard Hot 100 for two weeks each. 

Meet St. Vincent: The “unclassified architect” living enough to own her own universe

St. Vincent takes the Spotify stage for a rare DJ set in Austin, Texas for SXSW 2026 and Spotify's 20th anniversary celebration
AUSTIN, TEXAS – MARCH 14: St. Vincent performs onstage as Spotify Kicks off 20th Anniversary Celebrations with SXSW Concert at Stubbs on March 14, 2026 in Austin, Texas. (Photo by Rick Kern/Getty Images for Spotify )

For Annie Clark—the Dallas-raised, Tulsa-born musician who records and performs under the stage name “St. Vincent,”—is one of the most quietly consequential artists in modern music.

As a first-timer to St. Vincent’s world, she was extraordinary: every bit the controlled, unclassifiable force her catalog promises. 

YouTube/ASCAP

Her DJ set defied easy categorization, which is precisely on brand for an artist who has spent her entire career refusing to be pinned down. She held the room with a grip that didn’t loosen.

And then she didn’t leave, with a surprise performance and duet with Alanis that rooted the Jagged Little Pill era in the living, breathing present. Hell hath no fury as both Clark and Alanis Morissette commanded the stage in a surprising duo performance of “You Oughta Know.” The collaboration felt earned in a way that only happens when two artists of genuine stature share a stage without either one diminishing.

After choosing to pursue a career in music on her own terms prior to her graduating from Berklee College of Music, Clark spent the early 2000s touring with indie luminaries the Polyphonic Spree and Sufjan Stevens before launching her solo career in 2006. She also co-wrote Taylor Swift’s Billboard Hot 100 number-one single “Cruel Summer.”

Fun fact: Clark kicked off her music career under a name drawn from the Nick Cave lyric referencing the hospital where Dylan Thomas died–an early signal that this was an artist thinking about mortality, creativity, and the cost of both

Hell, even Rolling Stone named St. Vincent the 26th-greatest guitarist of all time in 2023. Her seventh studio album, All Born Screaming—self-produced, featuring contributions from Dave Grohl among others, and winner of three Grammy Awards including Best Alternative Music Album, Best Rock Song, and Best Alternative Music Performance—is her most viscerally raw work yet. The album’s title came from a phrase she heard at 22 and spent nearly two decades waiting until she’d “lived enough to own it.”

Alanis Morissette is still the most necessary voice in the room

Alanis Morissette takes the Spotify stage in Austin, Texas for SXSW 2026 in celebration of Spotify's 20th anniversary
AUSTIN, TEXAS – MARCH 14: Alanis Morissette performs onstage as Spotify Kicks off 20th Anniversary Celebrations with SXSW Concert at Stubbs on March 14, 2026 in Austin, Texas. (Photo by Rick Kern/Getty Images for Spotify )

And then there was Alanis, need I say more? Perhaps not. But I will, because the Queen of Alt-Rock hasn’t stopped.

From playing God in Kevin Smith’s and Jason Mewes’s 1999 cult classic Dogma to the patron saint of every person who has ever needed a song to say the thing they couldn’t, Alanis Morissette delivered a performance that didn’t dilute a single chord of her legacy. Three decades in, the voice has not conceded anything to time. The power, the rawness, the chilling precision of every note landed exactly where it was meant to. 

For Austinites who watched her co-headline Austin City Limits 2023 just three years ago (alongside Shania Twain, The Lumineers, Kendrick Lamar, Odesza and more), this felt less like a repeat and more like a deeper return—the kind you didn’t know you needed until you were already inside it.

Back to the beginning

In 1992, a 17-year-old Canadian singer named Alanis Morissette began dating an older man—a relationship that would eventually end in the kind of devastation that quietly breaks people who don’t have somewhere to put it. Morissette had somewhere to put it. She moved to Los Angeles, met producer Glen Ballard, and the two began writing in a white heat. 

The first single from what became Jagged Little Pill came directly from a diary entry she’d written—she later called that time “a very devastated time,” describing the song’s anger as “a protection around the searing vulnerability.”

@alanis

feeling all the feelings #anger #joy #fear #sadness #passion my favorite is rage 🥰 (not the destructive kind, the kind that moves worlds.)

♬ original sound – alanis
Uploaded November 20, 2025

What she’d written in private became, in 1995, the war cry of an entire generation.”You Oughta Know” was not just a breakup song. It was a feminist battle anthem disguised as personal confession—a woman who had been told to be quiet, to be grateful, to move on, refusing every single one of those instructions in public, with a guitar and Dave Navarro and Flea from the Red Hot Chili Peppers.

Since the song’s release, there have been rumors and whispers about who the song could be about. However, Morissette has made it very clear that her lips are sealed. On a December 2019 episode of Watch What Happens Live with Andy Cohen, she then revealed that six people had taken credit for being the subject of the song.

No revealing,” Morissette replied, “but I am intrigued at the thought—or at the fact—that more than one person has taken credit for it. I’m thinking, I don’t know if you want to take credit for being the person I wrote ‘You Oughta Know’ about.”

Jagged Little Pill refused to squish anything. It became one of the best-selling albums in history.

“For women sometimes, we’re told we can’t be angry; we can’t be sad and we can’t be…17 other feelings. You can’t be anything. So just sublimate it all. Just squish it all down,” she said. “But I think I was really just devastated when I wrote that and it’s a lot easier to siphon that through anger sometimes.”

Alanis Morissette / Watch What Happens with Andy Cohen (December 2019)

And then it nearly consumed her. The intensity of her fame and the never-ending commitments that came with it left her with post-traumatic stress disorder. At the end of an exhausting 18-month world tour, she traveled to India with her mother, two aunts, and two friends—seeking healing, silence, and herself. For a year and a half, she decompressed. She stopped. And when she did, she told MTV:

I was just left with an immense amount of gratitude, and inspiration, and love, and bliss—and that’s where the song came from.” That song was “Thank U“—a spiritual reckoning disguised as a pop record, a woman who had thanked terror and frailty and silence and arrived, on the other side, still standing.

READ: “Why Alanis Morissette Feels Empowered By Anger” (The Hollywood Reporter, December 10, 2019).

YouTube / Alanis Morissette

Three decades after Jagged Little Pill, Alanis Morissette closed out Spotify 20: Live at Stubb’s on March 14, 2026. Only recently announced as a 2026 Songwriters Hall of Fame inductee, Morissette delivered a performance that didn’t dilute a single chord of her legacy.

And then “Thank U” came on. 

With the screen behind her filling with what appeared to be hundreds of carefully curated social media posts—the kinder side of America, strangers sharing love, empathy, vulnerability, and gratitude with the internet—the song became something else entirely in that moment. 

Something rarer. For a few minutes, in a country where fear and anger and noise can feel like the only frequencies broadcasting, Stubb’s went quiet that evening in the best possible way. Tears streamed down faces around me. I caught them from above, from beside me, from my own face. The posts scrolling behind her weren’t triumphant or political—they were just human

People being honest about what they felt. People thanking the terror and the frailty and the silence, just like the song has always asked.

I have filmed a lot of concerts. I almost never stop. On the evening of March 14th, I filmed two, maybe three moments of Alanis’s set. Every time I raised my phone, something pulled me back into the present—the seconds of emotional safety and raw openness that the evening had built, carefully and quietly, from the moment we walked in. I didn’t want to miss it. I chose the moment over the documentation. That, for me, is the highest possible review I can give a live performance.

Three artists. One stage. A city that needed exactly this, exactly now.

26 Years Later…it’s all still a bunch of ‘Dogma’

It didn’t seem appropriate to show up to an Alanis Morisette show at Stubb’s that felt so personalized, without paying tribute and showcasing my utmost respect for the Queen of Alt Rock–which brings me to my next reflection that takes roots in Kevin Smith’s and Jason Mewes’s 1999 cult classic Dogma.

For the ever loyal, patient fans of this masterpiece, Dogma, finally, made its return to the public square at the end of 2025, which I attended. Free of the chains that once bound it, all of the intellectual property rights are now back in the hands of its creators.

The return of Dogma

Dogma first premiered at the Cannes Film Festival in 1999, but due to its “controversial” subject matter that parodies the Catholic church, its history and 26-year silo was considered “lost” to those who didn’t manage to snag a DVD copy while it was still on the shelves. To this day, I still own the original DVD copy of Dogma, as well as having picked up the 4K/Blu-Ray edition that dropped as part of the film’s 25th anniversary.

The film tells an extremely comical, raw, and deeply integrated story about religion and its commercialization. From its opening scene with George Carlin (RIP) portraying a cardinal who prefers his own construct of Jesus through “Buddy Christ,” and the moral conflict plaguing two fallen angels (portrayed by Matt Damon and Ben Affleck), the indie film is nuanced and complex, stacked with layers upon layers that beautifully set the tone for challenging the status quo, even if it means speaking out on deeply personal beliefs that may go against societal expectations. While the film was considered a success in its November 1999 theatrical debut (still is in my opinion), not everyone in the Catholic community agreed—labeling the work as “blasphemy” (see: New Oxford Review, Catholic League).

The beauty comes at the end in the film’s closing scene, which reveals God in human form to be none other than Alanis Morissette herself. The film’s divinity comes full circle as Morissette’s portrayal of God never manifested in the spoken word, but through a feeling so powerful the viewer could almost hear all the words she didn’t say (not that humans would have been able to fully realize and understand the power her words carry in its very existence). 

So, of course, I proudly rocked my original Dogma dad-hat to Spotify’s 20th.  It was the perfect tribute and “hell yeah” that deserved to be at that show. And damn did it feel good.

In Tribute

Dear Spotify,

Twenty years ago, you set out to prove that music didn’t have to be stolen to be loved—that technology could serve the song. In commemorating Spotify’s 20th anniversary on March 14, 2026 at Stubb’s in Austin, Texas, you proved something harder and more important: that after twenty years of playlists and algorithms and billions of streams, you still know what a live music moment is worth. 

You chose the artists, you set the stage, and then you got out of the way and let the music do what music does. That’s everything. A special thank you to Emily Beekman and Dustee Jenkins for having us.

To Ella Langley,

You walked onto that Stubb’s stage not as an “opening ac”t, but as a statement. A girl from Hope Hull, Alabama who taught herself guitar on her late grandfather’s instrument, who played four-hour bar sets for years before anyone knew her name, who dropped out of college because the music was louder than anything else—you have earned every moment of this, and then some. 

Your voice is a force, your presence is a gift, and country music is better, more honest, and more alive because you’re in it. I will not forget the first time we saw you live.

To St. Vincent/Annie Clark,

Six Grammys, seven albums, and still one of the most unpinnable artists in the room. To you, Annie Clark–a Texas girl who turned Dylan Thomas’s hospital into her stage name, who left Berklee because the rules were getting in the way of the music–I’d like to believe you reminded everyone at Stubb’s that evening that artistry is not performance. It is a revelation.

The duet with Alanis was a gift we didn’t know we were about to receive (or leave with). Thank you for staying on that stage.

To Alanis Morissette, 

Thirty years ago, you were a devastated young woman from Ottawa who refused to be quiet about it. You wrote the anger and the grief and the love and the hunger into songs that sounded like someone had broken a window to let the air in. 

You played God, literally.

You have never stopped doing that. And on a March night in Austin, Texas at SXSW 2026, with everyone’s wrists turning pink and orange and green in the dark, you made a few hundred people feel (definitely me and my wife), for a few holy minutes, that the world still has room for all of it–the fury, the frailty, the gratitude, the silence

Thank YOU.

…and to Stubb’s Amphitheater,

Where do we even start? Austin’s outdoor living room. The place where the sky is the ceiling and the limestone stage has held everyone from Johnny Cash to Radiohead to the greatest nights this city has ever had. 

Thank you for being exactly what this moment needed–what each and every one of those moments needed. We love you.


Spotify 20: Live at Stubb’s took place March 14, 2026, as an official SXSW 2026 event, open to SXSW platinum and music badgeholders.

Disclosure: I attended Spotify 20: Live at Stubb’s as an invited guest of Spotify. No financial relationship exists between myself, True Hollywood Talk or AR Media, and Spotify or Stubb’s. All editorial opinions are entirely my own.