GMC Launches The ‘malibu Series’ – The First Collaboration Between The GMC Hummer EV And Cultural Innovator Don C

478

FIVE EPISODES HIGHLIGHT KEY FEATURES OF THE WORLD’S FIRST ALL-ELECTRIC
SUPERTRUCK, SHOT IN MALIBU & AGUA DULCE. THE SERIES STARS ANGUS CLOUD,
BIG SEAN, DON C, KELLY WEARSTLER & RYAN GARCIA

Big Sean


The GMC HUMMER EV ‘Malibu Series’, curated by Don C and shot on location in the Santa
Monica mountains, brings together a unique cast—all leaders in their own fields—to explore the
capabilities of the world’s first all-electric supertruck. Titled Off-Road Beast, Immersive, Superfast,
Design and Next-Gen Electric, each episode has been crafted to put the vehicle and the films’
protagonists through their paces.


The GMC HUMMER EV Pickup was revealed in Fall 2020 (1) and has already taken the world by
storm, receiving such high interest that reservations for Edition 1 were filled almost instantly in 10
minutes. With up to a GM-estimated 1,000 horsepower, 11,500 lb-ft of torque, and a 0-60mph
time of approximately 3-seconds in Watts To Freedom (2), the HUMMER EV Edition 1 Pickup is
in a class of its own.


Following his 2021 branded merchandise drop, designer, connector and curator Don C continues
his relationship with GMC in a multifaceted year-long collaboration beginning with his vision for
demonstrating the supertruck’s capabilities.
“My whole career and creative point of view has been centered on the revolutionary; exploring
this truck’s capabilities and really getting to put it through its paces and thinking about how we
can integrate such an iconic name into the forefront of culture is a dream,” said Don C of the
collaboration. “Anyone who knows me knows I love cars, and I can’t give this one a bigger
compliment than, I bought one for myself. To be a part of the electric vehicle revolution through
my relationship with GMC, complements my narrative on life. The GMC HUMMER EV Malibu
Series was my homage to many of the things I love rolled into one: nature, sports, design, music,
film and speed.”


GMC HUMMER EV ‘Malibu Series’
NEXT-GEN ELECTRIC STARRING BIG SEAN:
Detroit born and raised, multi-platinum and Grammy nominated artist Big Sean has sold over 30
million records to date and currently has over 20 million monthly Spotify listeners. He is known for
his creative point of view on and off the mic. Next Gen Electric highlights the GMC HUMMER EV’s
DC Fast Charging capability, allowing it to add nearly 100 miles in 10 minutes (3). After
unplugging, Sean heads out onto the Antelope Valley Freeway to demonstrate Super Cruise: the
hands-free driver assistance feature that helps take the stress out of highway driving (4). Using
the My Mode feature, Big Sean customizes his driving experience to suit his tastes, selecting from
an array of personalizable settings. The film utilizes a fish-eye lens and wide-angle shots to
encapsulate what it truly feels like to be in the driver’s seat.

Watch The Video


“The GMC HUMMER EV blew me away with its high-tech features & understated luxury. The My
Mode feature just adds to the elevated driving experience as a whole.” said Big Sean
DESIGN STARRING KELLY WEARSTLER:


GMC continues its relationship with the globally renowned American designer, business leader
and best selling author Kelly Wearstler, as she showcases the beautiful intricacies found in the
GMC HUMMER EV. Having earned a spot on numerous respected Top 100 Designer lists and
having won multiple global design awards, Kelly has changed the face of American design, paving
the way for a new era of hotels, homes and homeware. In Design, Kelly cruises at sunset through
her beloved Malibu; it serves as the perfect backdrop for the aesthetic details of the GMC
HUMMER EV. Exploring the tenet of cohesiveness that influenced the design team behind the
vehicle, the episode celebrates some of the vehicle’s unique features, including the tech-bronze
accents which radiate jewel-like quality and the signature front lighting. The sleek macro visuals
set in slow steady motion accentuate the finer details, replicating the sophisticated interior and
unmistakably iconic exterior of the HUMMER EV. Shot at sunset, the warm glow of the sun paired
with the pastel colored sky combine for the perfect backdrop to showcase the true beauty in the
details.


“It’s a designer’s dream to have the opportunity to revolutionize something iconic, and in this same
vein, the design team behind the GMC HUMMER EV have evolved design sensibility,” said
Wearstler. “My work as a designer is about storytelling, and driving the HUMMER EV was an
invitation to embark on an unexpected story and fascinating journey; the cohesiveness of its
design and intricate details was a road-map for the eyes—this supertruck is a true work of art!”


IMMERSIVE STARRING ANGUS CLOUD:
Through his role as Fezco, Angus became one of the biggest breakout stars taking Hollywood by
storm with his effortless cool and chilled vibe. In Immersive, the GMC HUMMER EV’S unique
ability to become one with nature through its infinity roof, coupled with Angus’ sensitivity to his
surroundings and innate calmness, results in a powerful celebration of equanimity, stillness and
relaxation. Through the use of extreme close ups, ASMR-like sound design and carefully placed
interior camera rigs this episode emulates the feeling of being inside the HUMMER EV and its
ability to be closer to nature. The short features warm color tones and sounds from the forest to
immerse the viewer in the ‘outside-in’ cabin environment.
“The HUMMER EV shoot was an incredible experience: the Infinity Roof makes it easy to
reconnect with nature,” said Angus. “I felt present, tuned in and fully immersed in my surroundings,
the film pretty much feels like how a great day should feel!”


SUPERFAST STARRING RYAN GARCIA
Who better to take on the Superfast ride than the boxing King of Speed Ryan Garcia? Nicknamed
King Ryan, the lightweight boxer has fought his way to 23 undefeated wins and over 14 national
titles, and is rivaled by none other in his class. Shot on the landing strip at Agua Dulce, Superfast
sees Ryan give a thrilling demonstration of the Watts To Freedom experience (5), a first-of-itskind
feature that prepares the vehicle for its maximum performance capabilities, allowing the
HUMMER EV to accelerate from 0 to 60 MPH in approximately 3 seconds (6). The film utilizes
high-energy POV shots to give viewers an intimate glimpse into the pure speed of the HUMMER
EV.


“Taking the new GMC HUMMER EV 0-60 was almost like stepping into the ring for the first time;
you’re filled with invigorating and electrifying nerves, but when you hit the accelerator, you’re sent
into a world of energy that is really hard to put into words,” said Ryan.

  1. Reservations for GMC HUMMER EV are currently full.
  2. Standard on Edition 1 and HUMMER EV 3X. Read the vehicle Owner’s Manual for important feature limitations and
    information.
  3. Actual charge times will vary based on battery starting state of charge, battery condition, output of charger, vehicle
    settings and outside temperature. See the vehicle Owner’s Manual for additional limitations. Standard on Edition 1 and
    available on HUMMER EV 3X. GM estimated.
  4. Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super
    Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full
    details.
  5. Standard on Edition 1 and HUMMER EV 3X. Read the vehicle Owner’s Manual for important feature limitations and
    information.
  6. GM-estimated, Watts to Freedom.
  7. Limited to low speeds. Read the vehicle Owner’s Manual for important feature limitations and information. Standard on
    Edition 1, HUMMER EV 3X and HUMMER EV 2X.
  8. 2022 and 2023 model year Edition 1 pickup models will require a no-charge software update. Standard on HUMMER EV
    3X and HUMMER EV 2X. Limited to low speeds. Read the vehicle Owner’s Manual for important feature limitations and
    information.


OFF-ROAD BEAST STARRING DON C
Chicago native and project curator Don C’s boundless curiosity reigns in Off-Road Beast,
celebrating GMC HUMMER EV’s off-road capabilities. Don’s excitement is palpable as he
navigates the HUMMER EV through Canyon Ranch, pushing the vehicle to its limits. With features
including CrabWalk (7) and 4-Wheel Steer which can take any adventure to new dimensions with
increased maneuverability, and Extract Mode (8) to help get you out of challenging situations,
advanced, tactical off-road power enables the driver to discover a new world of endless paths
ahead of them. Using a range of exterior camera mounts and FPV drones, Don C’s film juxtaposes
the rugged features of off-roading against the sleekness of the vehicle.
“I’m all about pushing the boundaries of possibilities and so is the HUMMER EV.” said Don.
“Owning the terrain with a beast of a vehicle like the HUMMER EV had me feeling like I could
conquer any path in my way.” said Don C.
The GMC HUMMER EV ‘Malibu Series’ can be viewed in its entirety at gmc.com
Disclosures:

FIVE EPISODES HIGHLIGHT KEY FEATURES OF THE WORLD’S FIRST ALL-ELECTRIC
SUPERTRUCK, SHOT IN MALIBU & AGUA DULCE. THE SERIES STARS ANGUS CLOUD,
BIG SEAN, DON C, KELLY WEARSTLER & RYAN GARCIA
The GMC HUMMER EV ‘Malibu Series’, curated by Don C and shot on location in the Santa
Monica mountains, brings together a unique cast—all leaders in their own fields—to explore the
capabilities of the world’s first all-electric supertruck. Titled Off-Road Beast, Immersive, Superfast,
Design and Next-Gen Electric, each episode has been crafted to put the vehicle and the films’
protagonists through their paces.
The GMC HUMMER EV Pickup was revealed in Fall 2020 (1) and has already taken the world by
storm, receiving such high interest that reservations for Edition 1 were filled almost instantly in 10
minutes. With up to a GM-estimated 1,000 horsepower, 11,500 lb-ft of torque, and a 0-60mph
time of approximately 3-seconds in Watts To Freedom (2), the HUMMER EV Edition 1 Pickup is
in a class of its own.
Following his 2021 branded merchandise drop, designer, connector and curator Don C continues
his relationship with GMC in a multifaceted year-long collaboration beginning with his vision for
demonstrating the supertruck’s capabilities.
“My whole career and creative point of view has been centered on the revolutionary; exploring
this truck’s capabilities and really getting to put it through its paces and thinking about how we
can integrate such an iconic name into the forefront of culture is a dream,” said Don C of the
collaboration. “Anyone who knows me knows I love cars, and I can’t give this one a bigger
compliment than, I bought one for myself. To be a part of the electric vehicle revolution through
my relationship with GMC, complements my narrative on life. The GMC HUMMER EV Malibu
Series was my homage to many of the things I love rolled into one: nature, sports, design, music,
film and speed.”
GMC HUMMER EV ‘Malibu Series’
NEXT-GEN ELECTRIC STARRING BIG SEAN:
Detroit born and raised, multi-platinum and Grammy nominated artist Big Sean has sold over 30
million records to date and currently has over 20 million monthly Spotify listeners. He is known for
his creative point of view on and off the mic. Next Gen Electric highlights the GMC HUMMER EV’s
DC Fast Charging capability, allowing it to add nearly 100 miles in 10 minutes (3). After
unplugging, Sean heads out onto the Antelope Valley Freeway to demonstrate Super Cruise: the
hands-free driver assistance feature that helps take the stress out of highway driving (4). Using
the My Mode feature, Big Sean customizes his driving experience to suit his tastes, selecting from
an array of personalizable settings. The film utilizes a fish-eye lens and wide-angle shots to
encapsulate what it truly feels like to be in the driver’s seat.
“The GMC HUMMER EV blew me away with its high-tech features & understated luxury. The My
Mode feature just adds to the elevated driving experience as a whole.” said Big Sean
DESIGN STARRING KELLY WEARSTLER:
GMC continues its relationship with the globally renowned American designer, business leader
and best selling author Kelly Wearstler, as she showcases the beautiful intricacies found in the
GMC HUMMER EV. Having earned a spot on numerous respected Top 100 Designer lists and
having won multiple global design awards, Kelly has changed the face of American design, paving
the way for a new era of hotels, homes and homeware. In Design, Kelly cruises at sunset through
her beloved Malibu; it serves as the perfect backdrop for the aesthetic details of the GMC
HUMMER EV. Exploring the tenet of cohesiveness that influenced the design team behind the
vehicle, the episode celebrates some of the vehicle’s unique features, including the tech-bronze
accents which radiate jewel-like quality and the signature front lighting. The sleek macro visuals
set in slow steady motion accentuate the finer details, replicating the sophisticated interior and
unmistakably iconic exterior of the HUMMER EV. Shot at sunset, the warm glow of the sun paired
with the pastel colored sky combine for the perfect backdrop to showcase the true beauty in the
details.
“It’s a designer’s dream to have the opportunity to revolutionize something iconic, and in this same
vein, the design team behind the GMC HUMMER EV have evolved design sensibility,” said
Wearstler. “My work as a designer is about storytelling, and driving the HUMMER EV was an
invitation to embark on an unexpected story and fascinating journey; the cohesiveness of its
design and intricate details was a road-map for the eyes—this supertruck is a true work of art!”
IMMERSIVE STARRING ANGUS CLOUD:
Through his role as Fezco, Angus became one of the biggest breakout stars taking Hollywood by
storm with his effortless cool and chilled vibe. In Immersive, the GMC HUMMER EV’S unique
ability to become one with nature through its infinity roof, coupled with Angus’ sensitivity to his
surroundings and innate calmness, results in a powerful celebration of equanimity, stillness and
relaxation. Through the use of extreme close ups, ASMR-like sound design and carefully placed
interior camera rigs this episode emulates the feeling of being inside the HUMMER EV and its
ability to be closer to nature. The short features warm color tones and sounds from the forest to
immerse the viewer in the ‘outside-in’ cabin environment.
“The HUMMER EV shoot was an incredible experience: the Infinity Roof makes it easy to
reconnect with nature,” said Angus. “I felt present, tuned in and fully immersed in my surroundings,
the film pretty much feels like how a great day should feel!”
SUPERFAST STARRING RYAN GARCIA
Who better to take on the Superfast ride than the boxing King of Speed Ryan Garcia? Nicknamed
King Ryan, the lightweight boxer has fought his way to 23 undefeated wins and over 14 national
titles, and is rivaled by none other in his class. Shot on the landing strip at Agua Dulce, Superfast
sees Ryan give a thrilling demonstration of the Watts To Freedom experience (5), a first-of-itskind
feature that prepares the vehicle for its maximum performance capabilities, allowing the
HUMMER EV to accelerate from 0 to 60 MPH in approximately 3 seconds (6). The film utilizes
high-energy POV shots to give viewers an intimate glimpse into the pure speed of the HUMMER
EV.
“Taking the new GMC HUMMER EV 0-60 was almost like stepping into the ring for the first time;
you’re filled with invigorating and electrifying nerves, but when you hit the accelerator, you’re sent
into a world of energy that is really hard to put into words,” said Ryan.
OFF-ROAD BEAST STARRING DON C
Chicago native and project curator Don C’s boundless curiosity reigns in Off-Road Beast,
celebrating GMC HUMMER EV’s off-road capabilities. Don’s excitement is palpable as he
navigates the HUMMER EV through Canyon Ranch, pushing the vehicle to its limits. With features
including CrabWalk (7) and 4-Wheel Steer which can take any adventure to new dimensions with
increased maneuverability, and Extract Mode (8) to help get you out of challenging situations,
advanced, tactical off-road power enables the driver to discover a new world of endless paths
ahead of them. Using a range of exterior camera mounts and FPV drones, Don C’s film juxtaposes
the rugged features of off-roading against the sleekness of the vehicle.
“I’m all about pushing the boundaries of possibilities and so is the HUMMER EV.” said Don.
“Owning the terrain with a beast of a vehicle like the HUMMER EV had me feeling like I could
conquer any path in my way.” said Don C.
The GMC HUMMER EV ‘Malibu Series’ can be viewed in its entirety at gmc.com
Disclosures:

  1. Reservations for GMC HUMMER EV are currently full.
  2. Standard on Edition 1 and HUMMER EV 3X. Read the vehicle Owner’s Manual for important feature limitations and
    information.
  3. Actual charge times will vary based on battery starting state of charge, battery condition, output of charger, vehicle
    settings and outside temperature. See the vehicle Owner’s Manual for additional limitations. Standard on Edition 1 and
    available on HUMMER EV 3X. GM estimated.
  4. Always pay attention while driving and when using Super Cruise. Do not use a handheld device. Requires active Super
    Cruise plan or trial. Terms apply. Visit gmc.com/connectivity-technology/super-cruise for compatible roads and full
    details.
  5. Standard on Edition 1 and HUMMER EV 3X. Read the vehicle Owner’s Manual for important feature limitations and
    information.
  6. GM-estimated, Watts to Freedom.
  7. Limited to low speeds. Read the vehicle Owner’s Manual for important feature limitations and information. Standard on
    Edition 1, HUMMER EV 3X and HUMMER EV 2X.
  8. 2022 and 2023 model year Edition 1 pickup models will require a no-charge software update. Standard on HUMMER EV
    3X and HUMMER EV 2X. Limited to low speeds. Read the vehicle Owner’s Manual for important feature limitations and
    information.