Instead, they pushed for the name Veg Loaf, but it was something he couldn’t consider. “When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that.” (via. The Daily Star).
The musician did still press the importance of the month though, adding: “I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”
As part of his partnership with the company, Frankie & Benny’s released a tongue-in-cheek advert that joked about the idea. After its release, Elise Ash, director of strategy and brand at Frankie & Benny’s, said: “We wanted to encourage diners to swap meat for veg this January, so who better to sign up than one of the most recognised artists on the planet.”
Published at Fri, 21 Jan 2022 10:32:04 +0000