Millions of you are turning to Disney+ …Netflix and Prime Video won’t be happy

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Speaking about the latest results, BARB Chief Executive Justin Sampson said: “We have been providing valuable insight into SVOD services since 2014, when we began reporting on the uptake of these services in our Establishment Survey. Last November, we took a big step forward when we upgraded our daily audience reporting to include SVOD and video-streaming services.

“As well as reporting the total time spent watching these services, we deliver audience ratings for programmes on Amazon Prime Video, Disney+ and Netflix. This is the first time audiences for streaming services are being reported with all the hallmarks of a joint-industry measurement system: independence, objectivity and transparency.”

Published at Wed, 23 Feb 2022 07:01:00 +0000

Millions of you are turning to Disney+ …Netflix and Prime Video won’t be happy

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