Combining cutting-edge immersive technology, sensory innovation and the science of emotional well-being, PeerNextGroup is creating a destination where feeling better is only part of the experience.
NEW YORK, October 29, 2026 — Imagine stepping off the bustling streets of Manhattan, where traffic roars, horns blare and towering buildings rise from a seemingly endless landscape of concrete. Then, just a few steps later, you find yourself somewhere extraordinary.
The noise of the city disappears. You’re surrounded by towering trees, flowing streams and the sounds of nature. Moments later, you might find yourself beneath a brilliant mountain sky, floating among the clouds or immersed in a breathtaking underwater world. Through advanced immersive technology, sound, vibration and carefully orchestrated sensory environments, the outside world seems to melt away.
For a little while, you’ve left New York City behind.
That’s the vision behind Level Up Spot, an innovative wellness concept from New York-based PeerNextGroup, Inc., which is planning an ambitious Manhattan flagship designed to bring an entirely new dimension to relaxation and emotional well-being.
Unlike traditional wellness centers, Level Up Spot is being developed as an immersive destination where the experience itself is as important as the benefits guests hope to receive. The company’s ambition is to make wellness not simply restorative, but exciting, memorable and something people genuinely look forward to.
A New Dimension in Wellness
The planned flagship is expected to feature distinctive experiences including: Five Elements, Somatic Reset, Immersive Nature and Bio-Bed Restoration.
Each represents a different part of a carefully designed journey, combining extraordinary visual environments, sound, vibration, guided body awareness and restorative technologies to help guests disconnect from everyday pressures and reconnect with themselves.
While PeerNextGroup is keeping some of its most innovative technologies and experiences under wraps, the company believes its combination of immersive entertainment techniques, sensory innovation and wellness practices could introduce an entirely new category of destination.
“Our vision is to create a place where people don’t simply come to relax, but experience something truly extraordinary,” said George Ivak, founder and CEO of PeerNextGroup. “We want guests to leave the noise and pressures of everyday life behind and enter an entirely different world. If we can combine meaningful wellness benefits with an experience that inspires excitement, wonder and enjoyment, we believe people will want to make it a regular part of their lives.”
Building on Science, Designed for Everyday Life
Level Up Spot draws inspiration from decades of research examining the restorative effects of nature and sensory environments. Studies have explored how exposure to natural landscapes, including immersive representations of nature, may help reduce perceived stress and support emotional well-being.
PeerNextGroup is applying these ideas through neuroscience-informed design and emerging immersive technologies to create a non-clinical wellness experience that is engaging, enjoyable and accessible.
The company also sees opportunities in corporate wellness, offering employers an innovative way to support employee well-being beyond conventional workplace programs.
From Queens to Manhattan—and Beyond
PeerNextGroup has established its offices and an initial wellness center in Forest Hills, Queens, where it currently welcomes select guests for its Somatic Reset™ experience.
The proposed Manhattan flagship represents the company’s next major step, bringing the complete Level Up Spot concept together in a single location. PeerNextGroup is evaluating potential Manhattan sites and has not yet secured a location or signed a lease. Opening the flagship depends on the company obtaining the necessary financing, and there can be no assurance as to when, or whether, the flagship will open.
Ivak, a Certified Peer Specialist, brings a longstanding background in peer advocacy to the venture. The company is also developing original media, technology and an operating model intended to support additional neighborhood locations and eventual expansion into other major markets.
Further details about the Manhattan flagship, technology and guest experiences are expected to be announced as plans progress.
Level Up Spot is built around a simple idea: Taking care of yourself shouldn’t feel like another obligation. It should be something you genuinely look forward to.
For more information, visit levelupspot.org.
About PeerNextGroup
PeerNextGroup, Inc. is a New York-based company developing innovative, non-clinical wellness experiences through its consumer-facing brand, Level Up Spot. Combining neuroscience-informed design, cutting-edge immersive technology and nature-inspired sensory environments, the company is creating a new approach to relaxation and emotional well-being. PeerNextGroup maintains offices and an initial wellness center in Forest Hills, Queens, and is developing plans for a flagship Manhattan destination as the foundation for future expansion.
Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding PeerNextGroup’s plans for a Manhattan flagship and additional locations, the experiences and technologies it expects to offer, its corporate wellness opportunities, its financing plans and its future growth. Words such as “plans,” “expects,” “intends,” “anticipates,” “believes,” “vision,” “proposed,” “will,” “may,” “could” and similar expressions are intended to identify forward-looking statements. These statements are based on management’s current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially, including the company’s ability to obtain financing on acceptable terms or at all; to identify and secure a suitable Manhattan location on acceptable terms; to complete design, buildout and technology development on schedule and within budget; to attract and retain guests and corporate wellness clients; to develop and protect its proprietary experiences and technology; and to comply with laws and regulations applicable to its business; as well as competition, dependence on key personnel and general economic and market conditions. Readers should not place undue reliance on forward-looking statements, which speak only as of the date of this press release. PeerNextGroup undertakes no obligation to update any forward-looking statement, except as required by law.
This press release is for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy, any securities of PeerNextGroup, Inc.
Media Contact
PeerNextGroup, Inc.
Desiree Ritchie
ir@peernextgroup.com | 718-395-5234
Level Up Spot is a non-clinical wellness experience intended to support relaxation and general well-being. It does not diagnose, treat or prevent medical or mental health conditions.
