Tag: Serena Williams

SXSW has had good years and forgettable ones. But SXSW 2026 is something else entirely. With the Austin Convention Center demolished, Music, Film, and Innovation converging for the first time in decades, and a 40th anniversary lineup that's asking real questions about humanity, AI, and what endures—this is the festival firing on all cylinders. Managing Editor Andrew Rossow breaks down why this March in Austin hits differently.