Tag: SXSW Emerging Artists

The SPIN x Tipify Road to Austin showcase wasn't another SXSW party: it was a high-production counter-narrative built around the artists who actually keep Austin's lights on year-round. From Buddy Red's unplanned solo set to Lyndsey Beaver's standing-drum-kit-and-vocals masterclass, the night delivered exactly what a merit-based discovery program should. Andrew Rossow was on the ground for all of it.

Rising music star Jade LeMac took the Auditorium Shores stage at Coca-Cola's Sips & Sounds on Day 2 of SXSW 2026—and by the time her 45 minutes were up, Austin wasn't ready to let her go. True Hollywood Talk managing editor and AR Media CEO Andrew Rossow shares his first-person review of LeMac's effortless debut, and a pointed look at what SXSW owes the rising artists who make it worth attending.

With decades of experience between them in A&R, artist management, and record label work, Paula Moore and Randy Jackson were well-positioned to offer guidance...

Jaded, a trailblazing independent entertainment powerhouse, announced on Wednesday that its throwing an unprecedented Asian-centric music extravaganza, as initially reported by The Austin Chronicle....

Returning to SXSW with its second-annual Future of Music showcase, Rolling Stone promises a stellar lineup of artists who are poised to shape the...