Tag: SXSW Music

Rising music star Jade LeMac took the Auditorium Shores stage at Coca-Cola's Sips & Sounds on Day 2 of SXSW 2026—and by the time her 45 minutes were up, Austin wasn't ready to let her go. True Hollywood Talk managing editor and AR Media CEO Andrew Rossow shares his first-person review of LeMac's effortless debut, and a pointed look at what SXSW owes the rising artists who make it worth attending.