Watch out EE and Three! Vodafone reveals a more affordable way to buy your next iPhone

Vodafone thinks it has come up with the perfect way to buy your next smartphone. The UK network has just announced the launch of its new EVO plans which offer a number of features rivals such as EE and Three can’t match. Vodafone says that EVO is “setting a new benchmark in flexibility and value for customers” with those signing up able to decide exactly how they want to pay for their shiny new iPhone or Android device.

EVO basically lets you trade in an old phone to reduce the upfront cost, then you can put down as much money as you like to bring the monthly payments down even further. The remainder of the balance can then be paid over 12 to 36 months with Vodafone not charging any interest on the amount you owe.

The network says customers will be able to pick and choose how much data they need each month with deals starting from 2GB. Unlimited options will also be available. Along with that more affordable way to buy a new phone there are other benefits to EVO including the option to upgrade to a new smartphone before the end of the contract.

These flexible upgrades mean you aren’t tied to the device for the full length of the contract, and after 12 months it’s possible to trade things in and use the value of the current device to help pay things off.

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Speaking about the launch Max Taylor, Consumer Director at Vodafone UK, said: “In 2019, we shook up the market with 5G at no extra cost and Unlimited data plans. Now we’re changing the market again. With budgets squeezed for so many people, we’re launching a completely new way of buying a smartphone focused on ensuring our customers are in control and getting the best possible value.

“New Vodafone EVO allows customers to get the smartphone they want at the price they choose. We are setting a new benchmark for flexibility, combining the benefits of device contracts of up to three years, a market-leading trade-in service and the option to upgrade from one year.

“We’re putting the customer in charge – we’re giving them unbeatable flexibility and value, but making sure they don’t have to compromise on quality, with a great network, a great loyalty programme, and great service.”