Social media influencer Jennifer DiLandro chatted with #Powerjournalist Markos Papadatos about Dolce Aesthetics. She is able to find her life’s calling in helping others via Dolce Aesthetics.
Former First Lady Eleanor Roosevelt once said: “The future belongs to those who believe in the beauty of their dreams.” This quote applies to Jennifer DiLandro.
She attended Molloy College, graduating Magna Cum Laude in 1999 with a Bachelor’s Degree in Nursing. As a registered nurse she worked in the Long Island Jewish Medical Center for 10 years, receiving many awards for excellence. While there, she completed her Masters Degree in nursing, again graduating with Honors.
In 2005, she became the Director of Nursing at Synergy First Surgical Center in Brooklyn and NYC, where she worked with outstanding plastic surgeons. Jennifer received her first certificate in Botox and Dermal Fillers from Aesthetic Advancement in 2005 and a second certificate for Advanced Dermal Filler and Botox training in 2007.
“I started Dolce Aesthetics in 2009 because I came to a crossroads in my career,” she said. “I was a Director of Nursing in surgical center and I wasn’t happy. I decided to take the plunge and start my own business.”
Experience counts. Over the past 18 years, Jennifer has injected thousands of patients and continues to attend many CME training courses for injectables with Allergan, Merz Aesthetics and PALETTE, obtaining the highest injector level, EXPERT LEVEL V. Merz Aesthetics Black Diamond Top Injector for 2018 and 2019. Allergan Top 250 Injector ranked 176 in the USA for 2019. An Adult Nurse Practitioner, she prides herself on service excellence, empathy and professionalism.
“Dolce Aesthetics is unique because it is a personalized service,” she said. “We know every patient by first name and they feel family not just a number in a computer. We are very down to earth and patients actually enjoy hanging out with us in a office.”
On being a part of the digital age, now with streaming and technology being so prevalent, she said, “I think it has its pros and cons. I still believe it is word of mouth where you gain the patients. Yes, social media is a great tool but your message can get lost unless you are already established.”
Regarding her future plans, she shared, “I am planning to expand to other states such as New Jersey and Florida. I am also gearing up to doing a reality series.”
For young and aspiring aestheticians, she said, “You have to be committed and if you are not ready to jump in full force it’s hard to establish a business.”
“Most injectors today want to play it safe and work in the hospital as well, but this will limit you. I think only if you are business savvy you can make it in this business otherwise it’s very hard to make it a full time career. You need the trifecta: technique, artistry, and personality,” she said.
She revealed some of her career-defining moments. “The key moment in my that defined me is when I hit top 100 Injector in the US as a sole practitioner back in 2018, and be on top ever since,” she acknowledged.
On her definition of the word success, she said, “Success means to me that you established and grounded not only in business life but in personal life as well.”