Great American Media launches partnership with VideoAmp for media measurement and big data capabilities

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James Tupper, Lori Loughlin, and Jesse Hutch
James Tupper, Lori Loughlin, and Jesse Hutch. Photo Credit: Eike Schroter, Great American Media

Great American Media launches partnership with VideoAmp for media measurement and big data capabilities. #Powerjournalist Markos Papadatos has the scoop.

Great American Media, the destination for inspiring content celebrating family, faith, and country, announced it has partnered with VideoAmp for ad buying measurement and data capabilities transacting on the company’s linear channels, Great American Family and Great American Faith & Living.

“VideoAmp has worked hard to deliver big data measurement capabilities that show the value we deliver to advertisers and enable us to report on how our channels target and optimize consumers engaging with our brand,” CEO Bill Abbott said.

“As advertisers make Christmas buying decisions, they can do so with confidence knowing the industry has a solution that accurately measures linear TV audiences. We are grateful to have a more compelling option like VideoAmp in the marketplace. I applaud the work of the VAB, who under Sean Cunningham’s leadership, have been at the forefront of demanding accountability in data analytics,” Abbott remarked.

Great American Media is home to a family-friendly portfolio of brands including Great American Family, Great American Pure Flix and Great American Faith & Living. As the flagship linear TV network, Great American Family features original Christmas movies, rom-coms and classic series that celebrate faith, family and country.

Great American Pure Flix is a leading faith and family streaming service that inspires, uplifts and entertains with content that you can confidently stream with the entire family.

Other platforms include: Great American Faith & Living, the unscripted companion to Great American Family that celebrates faith, family, and country every day and every season; Great American Adventures, a FAST (free ad-supporting streaming TV) channel that offers scripted and unscripted content highlighting themes including cooking and DIY, and Great American Community, a free direct-to-consumer streaming app featuring short-form original series hosted by well-known lifestyle experts.

Great American Media was established in June 2021 by Bill Abbott and a group of US-based family offices.