Leveraging Your Real Estate Post COVID: What You Need To Know


Businesses are gradually recovering from the effects of the COVID-19 pandemic with much uncertainty. It’s unclear for many, especially in the property management sector, whether to return to investment or give it a watch first. 

You can jump right in, but only if you learn the tips from the experts.

Such experts are Tom Cruz, the founder of Cruz properties, an investment company that owns and manages $25M in residential and commercial real estate throughout the South Eastern United States.

Tom Cruz shares his insights on everything you need to know to leverage your real estate business in the post-COVID economic era.

Let’s get to it. 

Pick the Real Estate Niche You’re Best at

Real estate is a broad market with many facets. Whether as an agent, buyer, or seller, you need to specialize in breaking through the real estate business. Then, invest where you’re your best.

Tom Cruz, for example, specializes in buying single-family properties and renting them out to subsidized government programs. To his luck, he realized his niche in real estate early enough. At 30 years old, he purchased 92 single-family homes for $6m and 18 months later sold them for $10m.

He advises realtors that the best time to dive deep into your niche is when many are hesitant or afraid of throwing in the risk. A risk-taking realtor would take advantage of the opportunity in the Post-COVID era and make a worthy investment. 

Invest in Social Media Marketing

Social media is currently the most excellent marketing platform on the internet. Those who’ve dared to venture into social media marketing have minted a fortune. Platforms like YouTube, WhatsApp, FaceBook, Instagram are viable avenues to market yourself and your property management business. 

To grow your online presence, you only need a credible and outstanding portfolio. Market yourself heavily by posting relevant content to make your clients want to come to you for business. Online marketing has seen many reap millions of dollars even in the advent of the CoronaVirus pandemic.

Tom Cruz is a master in social media marketing. It’s his most successful marketing strategy, and he has used it to grow his career exponentially. He has amassed a following of 600,000 people on TikTok, 18,000 on Instagram, and currently owns hundreds of single-family properties in North Carolina.

Invest and Reinvest

There’s a lot of market uncertainty as businesses get back to their feet after the pandemic. During this market uncertainty, there’s little cash flow since most people are unwilling to invest. The lending criteria by lenders is curtailed due to the fear of loss.  

But Tom Cruz advises realtors in his coaching program that the best time to invest is when the lending activity is low. That’s when you can secure top-dollar deals because the severe buyers will always buy. 

Tom Cruz learnt this many years before Corona came. He started by wholesaling, reinvesting and buying single-family homes, aka condos. He then began to partner with higher net worth individuals. Now, Tom Cruz holds hundreds of single-family properties by myself at 32 years old. 

Wrap up

Though the effects of COVID-19 are far-reaching, it’s possible to break through the noise and become a six-figure realtor like Tom Cruz. With internet availability, it is possible to grow your career by creating an online portfolio or website and monetizing your skills. This will propel you into the future you desire. 

You can get in touch with Tom Cruz, the real estate maestro, through his social media handles:

LinkedIn: https://www.linkedin.com/in/tcruznc/

Twitter: https://twitter.com

TikTok: https://www.tiktok.com/@tcruznc

Website: https://www.passivecashflow.co


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