Mike Foland, CEO of FLO Advertising, has a major reason to be proud. He just announced the launch of the 3D Holographic Experience Truck in Las Vegas. #Powerjournalist Markos Papadatos has the scoop.
FLO Advertising, the leader in mobile digital billboard innovation, in collaboration with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, the global leader in mobility-based out-of-home media, launches the world’s first 3D
Holographic Experience Truck.
The launch kicks off on the Las Vegas Strip and will roll out to be available in major cities nationwide. This groundbreaking collaboration merges FLO Advertising’s mobile billboard expertise, HYPERVSN’s cutting-edge, award-winning immersive experience technology, and FIREFLY’s strategic media platform and experiential expertise, delivering a one-of-a-kind holographic advertising experience in one of the most high-traffic entertainment hubs in the world.
Background on FLO Advertising
FLO Advertising is a Las Vegas-based leader in mobile digital billboard advertising, known for delivering bold, high-impact campaigns on the famous Las Vegas Strip. With a cutting-edge fleet that includes the world’s largest digital billboard trucks and the first-ever 3D holographic experience truck, FLO creates unforgettable brand moments in one of the world’s most high-traffic, visually competitive advertising environments.
Founded by CEO Mike Foland, FLO Advertising is headquartered in Las Vegas and is rapidly expanding into national and experiential campaigns through strategic partnerships.
A New Era of Mobile 3D Holographic Advertising
HYPERVSN, recognized globally for its 3D Holographic Technology and Innovation in Immersive Advertising, has revolutionized how brands engage audiences with stunning 3D holographic visuals that appear to float in mid-air. This industry-leading technology is now being integrated into FLO Advertising’s mobile fleet and brought to market through FIREFLY’s expansive advertising platform, allowing brands to take their campaigns directly to the most impactful locations rather than being confined to static billboard placements.
Some Key Features of the 3D Holographic Experience Truck
• Award-Winning Immersive Technology: HYPERVSN’s patented 3D holographic system delivers unmatched visual impact.
• Unparalleled Audience Engagement: Floating 3D holographic visuals increase viewing and engagement time, boosting brand recall.
• Fully Mobile & Customizable: Operates anywhere, targeting high-traffic areas, conventions, and live events.
• Versatile Advertising Applications: Perfect for product launches, brand activations, entertainment promotions, and more.
• Experiential Campaign Expertise: Enabled through FIREFLY’s robust advertiser network and experiential media expertise, the truck format offers brands a new way to amplify storytelling on the move.
CEO Mike Foland remarked, “FLO Advertising has always pushed the limits of OOH, and this collaboration with HYPERVSN and FIREFLY takes it to the next level. Bringing 3D holographic tech to the streets gives brands a powerful new way to connect and stand out.”
Kiryl Chykeyuk, CEO of HYPERVSN, said, “We’re thrilled to collaborate with FLO Advertising and FIREFLY to take our holographic experiences to the places where it wasn’t possible before. Combining our holographic experiences with FLO’s mobile billboard expertise and Firefly’s leadership in mobility advertising allow brands to capture attention like never before.”
“We’re breaking new ground in the truck advertising space through collective innovation,” Altug Simsek, SVP of FIREFLY, stated. “With Firefly’s national footprint and deep partnerships across leading agencies and brands, we’re proud to bring this groundbreaking hologram technology to the truck advertising category – redefining what’s possible in mobility advertising and setting a new standard for the industry.”
With the launch of the world’s first 3D Holographic Experience Truck, FLO Advertising, HYPERVSN, and FIREFLY are redefining digital out-of-home advertising, setting a new standard for high-impact brand engagement.
