From R&B to Dance: Billboard’s Star-Studded SXSW 2024 Takeover Takes ‘THE STAGE’ With 3 Electrifying Concerts

Bringing 3 days of electrifying music performances that showcase the growth of Billboard as a media publisher and the continued partnership it maintains with SXSW.


Billboard is set to light up South by Southwest (SXSW) once again with three electrifying concerts slated for March 14-16 in Austin, Texas. The music giant’s announcement on Feb. 14, ushers in a much-anticipated return to one of the most dynamic cultural gatherings globally, promising an array of performances that span genres and continents.

The event, aptly named Billboard Presents THE STAGE at SXSW, will unfold at the Moody Amphitheater located within the scenic Waterloo Park. During the 3-day lineup, SXSW attendees will be treated to a curated lineup that celebrates the rich diversity of the music scene today. Billboard emphasizes that this event is not just a concert series, but a reflection of Billboard’s commitment to live music and its capacity to bring people together. The event’s partners, including Carnival, Delta, Smirnoff, and Reverb— a nonprofit focused on environmental initiatives—underscore the collaborative effort to deliver an unforgettable experience while mindful of broader societal impacts.

Reflecting on last year’s success, Billboard’s stage saw performances from an eclectic mix of artists, including rapper-singer Lil Yachty, Latin music stars Feid and Eladio Carrión, and electronic music legends Kx5 (Kaskade x deadmau5). The momentum continued with the inaugural SXSW Sydney, marking the festival’s expansion to Australia and featuring the Japanese girl group XG at Billboard’s THE STAGE.

Kicking off the series on Thursday, March 14, is a night dedicated to the soulful melodies of R&B, headlined by the acclaimed singer-songwriter and producer PARTYNEXTDOOR. His unique blend of sounds promises to set a high bar for the concerts that follow. The next evening, March 15, shifts the spotlight to Latin music, featuring performances by TJ the DJ and the talented singer-songwriter Christian Nodal, whose contributions have significantly shaped the genre’s modern landscape.

The final night, March 16, is poised to get attendees moving with a dance-themed lineup, starting with DJ Sober and culminating in a performance by electronic music powerhouse ILLENIUM. These acts are just the beginning, with more talent to be announced, ensuring a well-rounded showcase of today’s musical zeitgeist.

Tickets for this musical extravaganza are already up for grabs, inviting fans to secure their spot at what promises to be one of the highlights of SXSW 2024. The festival itself, running from March 8-16, continues to be a beacon for industry professionals and enthusiasts in music, film, and technology, maintaining the innovative spirit that has characterized it since its inception in 1987.

It’s worth noting that Billboard’s parent company, PMC, stands as the largest shareholder of SXSW, with its brands serving as official media partners. This partnership not only highlights the synergy between Billboard and SXSW but also cements the festival’s status as a crucible for emerging talent and innovative ideas in the entertainment industry.

As Billboard reports live from SXSW 2024, anticipation builds for what is poised to be a showcase of musical prowess and artistic diversity. With THE STAGE at SXSW, Billboard reaffirms its role as a pivotal platform for artists across the spectrum, from established icons to emerging talents, setting the stage for what’s next in the world of music.