Mark Stephen Pooler, the founder, editor-in-chief, media and news publisher at MSP News Global, shares the secrets to becoming a successful influencer.
The digital world is slowly taking over the real world. From online shopping to earning online, and creating a personal brand, everything has gone digital. Influencers are at the forefront of pushing this revolution to unprecedented heights. Now that the influencer market is saturated, it becomes difficult to garner a community of followers without guidance. This is where Mark Stephen Pooler, a divine personality, founder, editor-in-chief, media and news publisher at MSP News Global comes into the scene.
MSP News Global is an impressive online portal that has nurtured many global leaders in different industries through the power of their influence. Mark Stephen is a multi-faceted personality who not only leads this phenomenally accomplished portal but is also a celebrated motivational speaker, radio/TV host, and an international bestselling author.
The conglomerates of the world are rushing to the chance of building their online presence and personalities strive to build a following that places them in all outlets for exposure. For such needs, Mark Stephen stands out like the knight in shining armor — a high-end PR expert. He stands by what the American business magnate and Microsoft founder Bill Gates said, “If I was down to my last dollar, I would spend it on PR.” And in today’s digital world, being an influencer is the best kind of relationship building that exists. To help people achieve this goal, here are the 3 tips shared by Mark Stephen from his personal experience in the field.
Know Your Audience
Sharing content for a generic crowd is like shooting arrows in the dark. Targeted content is the driving force behind a following that understands the importance of the words that an influencer puts out.
To become a successful influencer, Mark suggests that every individual should ask themselves these questions. What interests my target audience? Whose questions will I be answering? Which is the platform where they are the most active?
Consistency Takes You A Long Way
To etch your name in the mind of the audience, and make them recognize a person, influencers need to document their lives digitally. They need to share the lessons and the trials of their life. The engagement boosts your reach and gains more traction.
However, you don’t need to do this process in a hurry, creating posts or carousels on social media is an intricate task that needs your full mind to do it. A good post outperforms all the other posts that were created hastily.
Create Original Content
Genuine content attracts the right audience and harbors the right mindset. Original content helps share your thoughts and stirs trust in the mind of the audience. Original content is the most crucial element that is overlooked but carries unequivocal importance in the success of an influencer.
Mark further comments, “It is all about creating a relative environment where every individual or a brand wants to stand out from the contemporaries. My vision is to transform people into celebrities and companies into brands.”